Biography
Hey, I’m Lauren Cullen, Senior Social Media Manager and Strategist at Crescentia® with 8+ years of experience building social strategies that turn attention into engagement, community, and business results.
Over the years, I’ve worked across social, influencer, affiliate, and content strategy, including time at MuteSix, where I strengthened my ability to pair creative instinct with performance data and build strategies at scale.
What makes my perspective different is that I’m not only a strategist behind the screen. I’m also a content creator myself (@laurenkcullenn), which means I understand social from both sides: what a brand needs to accomplish and what actually makes someone stop scrolling, engage, trust, and take action.
That perspective shapes how I lead. I build the strategy, manage the brand, direct and create the content, analyze performance, and think like the person consuming it on the other side of the screen.
I also believe great social strategy means staying ahead, not just keeping up. From Meta and TikTok to LinkedIn and Pinterest, I’m constantly watching how platforms, algorithms, formats, and consumer behavior are evolving and turning those shifts into opportunities for the brands I work with.
Today, I lead social strategy at Crescentia, helping beauty, wellness, lifestyle brands, and service-based businesses create content that feels native to the platform, builds genuine community, and drives measurable results.
Social strategy with a creator’s perspective.
Hobbies
I’m a pilates princess and love to hike
Something on my personal vision board:
A blend of big goals and intentional living. I'm planning my wedding, which has sparked a whole new level of creativity and project management joy. I’m also focused on building a balanced lifestyle, one that supports wellness, travel, and time with people I love.