Crescentia® Founder Sheila Hulsey Featured in VoyageLA

In a piece by VoyageLA, Sheila Hulsey, the co-founder of Crescentia, shares her inspiring journey, the motivations behind her work, and her vision for the future. VoyageLA specializes in spotlighting visionary professionals and entrepreneurs in Los Angeles. They recently caught up with Sheila to discuss her endeavors and Crescentia's significant impact on the influencer & social media space.

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Today we’d like to introduce you to Sheila Hulsey.

Voyage LA: Hi Sheila, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?

Double the Vision: How Twin Sisters Are Shaking Up the Agency World

Back in 2020, my twin sister Nicole and I launched Gemini in Redondo Beach, CA, with a simple mission: help brands feel seen. Too many agencies were missing the mark — churning out cookie-cutter content and influencer picks that didn’t actually connect. We knew we could do better.

From the jump, we built our agency to feel like an in-house team. Think: less third-party, more ride-or-die. Whether it’s boosting sales or turning heads online, we hand-pick influencers who actually fit — no random faces, just real creators with serious impact. And our social strategies? Fully tailored. We bring your brand’s vibe to life, exactly how you imagined it.

With over 20 years of combined experience between us (plus our powerhouse team), we’ve seen it all — and we use the best tech in the game to help brands grow smart. We’re not afraid to pivot, scale, and evolve to meet our clients exactly where they are.

Fast forward to 2025, and Gemini was ready for a glow-up. As much as we loved the twin nod, we needed something that reflected where we’re headed.

So we became Crescentia — Latin for “growth.” Because that’s what it’s all about: growing brands, growing reach, and growing something that lasts.

Voyage LA: We all face challenges, but looking back would you describe it as a relatively smooth road?

The Not-So-Glam Side of Influencer Magic? Systems, Systems, Systems.

One of the trickiest parts of what we do? Juggling influencer campaigns across a million platforms — think Shopify, WooCommerce, Amazon… you name it. Every brand has its own sales setup, and keeping it all seamless? Let’s just say, it’s a full-time brain workout.

Between tracking promo codes, managing sales spikes, and making sure one discount doesn’t cancel out another, it can get messy fast. But we’re all about making the backend just as strong as the front-facing glam. That means constantly fine-tuning systems, troubleshooting in real time, and making sure every single post actually performs.

Because at the end of the day, it’s not just about the content — it’s about getting real results for the brands we love.

Voyage LA: Appreciate you sharing that. What else should we know about what you do?

At Crescentia, we help beauty, wellness, tech, and lifestyle brands glow up through strategic influencer partnerships, standout social media, and content that actually converts. Our campaigns don’t just look pretty—they deliver real results like sales growth, stronger communities, and long-term brand love.

What sets us apart? We don’t just support brands—we embed ourselves in them. Whether we’re managing influencer campaigns for our brands at retailers like Sephora, Target, Neiman Marcus, Nordstrom, Ulta, Amazon, Shopify, or hand-selecting creators who feel like a true brand match, we act as an extension of your internal team. Everything is guided by data, strategy, and one seriously strong tech stack.

And yes—Crescentia is powered by identical twins, Sheila and Nicole—bringing both creative energy and analytical precision to the table. In 2025.

Voyage LA: We’d love to hear about how you think about risk taking?

I’ve always considered myself a calculated risk-taker. I don’t leap without a plan—but I also don’t let fear hold me back from evolving. One of the biggest risks we took at Crescentia was investing in ourselves: we poured resources into building a strong brand identity through our own swag, content, social media, and website. Three years in, we made the bold decision to rebrand from Gemini to Crescentia—something many would avoid for fear of losing recognition. But for us, it was the right move, and it’s already paying off.

With 13 years of experience in beauty and health & wellness PR and social media, I’ve learned how to pivot quickly. I transitioned from traditional media, to influencer marketing, to full digital in my late 20s, well before most people saw the shift coming. I trust my instincts, but I also follow data—I look at where things actually convert, and that’s where I go. For me, risk isn’t about chasing trends; it’s about following the signals, trusting your evolution, and not being afraid to invest in your own growth.

Sheila & Nicole Hulsey, Crescentia Founders